The Adriatic-Ionian region has abundant potential for the development of sustainable tourism, yet the industry has a few weak points. As such, the ADRION 5 SENSES project was launched to address the lack of a sustainable tourism model based on innovative, high-quality products and services for tourists.<\/p>\n\n
With a holistic approach to sight, smell, touch, taste and hearing, the project will develop effective branding strategies and increase the performance of the Adriatic-Ionian region by setting the groundwork to improve the visitor experience. This integrated approach (sensory marketing) is new and innovative in the Adriatic-Ionic region.<\/p>\n\n
The overall goal is to establish and promote the ADRION brand in the tourism industry, engaging all five senses of tourists.<\/p>\n\n
More specifically, the goal is to focus the efforts of ADRION stakeholders on the sustainable planning of physical and virtual environments and on the enhancement and conservation of natural\/cultural heritage to create return visitors thanks to positive memories of their experience.<\/p>\n\n
The project aims at using technology for the co-creation of advanced experiences. The Adriatic-Ionian region is perfectly suited to engaging the multi-sensory nature of visitor experiences in order to design those that deepen the potential of ICT.<\/p>\n\n
Ten partners from different countries in the Adriatic-Ionian region (Greece, Italy, Croatia, Slovenia, Serbia, Bosnia Herzegovina, Montenegro and Albania).\u00a0<\/p>\n\n
The main results of the project include a joint strategy and an action plan for improved, more sustainable management of tourism in the Adriatic-Ionian region, the creation of the ADRION brand and demonstrative actions (sensory map, a multilingual web platform and exhibition centres) to benefit the local\/regional\/national authorities, SMEs, organisations that support businesses, universities, etc.<\/p>\n\n
January 2018 – December 2019 – 24 months<\/p>\n\n
\u20ac1,437,000\u00a0<\/p>\n\n
Epirus Region \u2013 Ioannina (GR)<\/p>\n\n